National Holidays brand acquired by

JG Travel Group

National Holidays brand acquired by

JG Travel Group

The National Holidays brand, customer database and other related IP has been acquired by an affiliate of the JG Travel Group (‘JGTG’).

JGTG owns UK group travel brands including Just Go! Holidays and Omega Breaks, as well as Albion Journeys, which is focused on US customers.
National Holidays previously formed part of Specialist Leisure Group alongside sister brands Shearings, Caledonian Travel, UK Breakaways, Wallance Arnold, Bay Hotels, Coast & Country Hotels, which went into administration on May 22.

Luis Arteaga, chairman of the JGTG, said: “We are delighted to welcome National Holidays to the JG Travel Group family. The addition of the National Holidays brand will enable the JG Travel Group to become the leader in over-60s group travel in the UK, particularly for UK tours, events and theatre shows by coach.”

He added: “The value for money and diversity of products that the JG Travel Group brands will offer are totally unmatched by the rest of the UK travel industry. National Holidays will also help us grow our presence in the north of England and complement the already strong market penetration that both Just Go! and Omega have in the rest of the country.”

JGTG intends to replicate many of the tours and pick-up points from the former National Holiday portfolio. The NH acquisition provides an opportunity to step change the growth in KPC’s investment despite COVID-19 and to create one of the largest group tour operators within its niche segment in the UK, once trading conditions normalise.